Search Engine Optimisation
Some general advice on SEO optimisation.
Along with the ability to edit the content on your website, you have SEO tools built in to your website to help you achieve the best possible rankings.
You can control your site name:
Login to website > Search for "Site Name" > Edit
You can add in Page Title, Description, Thumbnail Image, Canonical URLs for each page.
Page titles are created automatically from the page name and site name. You can override this if you like.
Page descriptions are by default blank. It is highly advisable to edit your site to have a "Description" inserted for every page on your website.
WARNING: Do NOT edit this data for the page called "Tour Single". This is a special page inside concrete5, used to generate ALL YOUR TOUR PAGES automatically from TourCMS data. Adding in custom meta information to this special page will override the automatic meta data generation and make every tour page's meta data be the same, whatever you enter here. See below for what to do on Tour Pages.
Login to your website > Sitemap > Choose Page > Properties
Headings, H1, H2
It is wise to always have an H1 heading on all pages, as well as well written, keyword rich content.
You can add in H1's via the "Content" Block.
It is advisable to have one H1 per page, and use H2 / H3 etc for subheadings
Login to your website > Visit List page > Edit Mode > Add Content Block
Edit Image Properties, Alt Tags, Descriptions Etc
TourCMS > Image Descriptions, important to have keyword rich descriptions for each image, don't leave this field blank!
Concrete 5 Image Block
Concrete 5 - File Manager, edit properties of your images.
Before you upload an image, it is wise to rename the image to include keywords (separated by hyphens) in the image name.
FileD19002SKLMMC.jpg = BAD
seattle-marina-sunset-tour.jpg = GOOD
Include keywords in image titles
These are special pages inside your website.
Tour Page URL: This is automatically generated via a special pattern, and cannot be altered by you. Changes to the Product URL in TourCMS will have no effect on the website so please don't update.
Page Title & Meta info is automatically generated as well. However, if you want to override this and have absolute control, you can. Please see this article for a full explanation:
We also now have the ability to add breadcrumbs to tour pages, which give an SEO boost. See here for further info:
WARNING: Do NOT edit the Page Property data for the page called "Tour Single". This is a special page inside concrete5, used to generate ALL YOUR TOUR PAGES automatically from TourCMS data. Adding in custom meta information to this special page will override the automatic meta data generation and make every tour page's meta data be the same, whatever you enter here.
You have a sitemap.xml file located at [https://yourdomainname.com]/sitemap.xml
This can be useful to submit to various search engines to help indexing your website.
Check your Meta Data
Check your pages' meta data by viewing the page source. Don't know how? See here:
Is it keyword rich and driving the right traffic to your pages?
e.g. Gray Line Vegas Tour Page