Search Engine Optimisation

Some general advice on SEO optimisation. 

https://unamo.com/blog/seo/35-tips-that-make-seo-work-for-your-website

Along with the ability to edit the content on your website, you have SEO tools built in to your website to help you achieve the best possible rankings. 

Site Name

You can control your site name:

Login to website > Search for "Site Name" > Edit

Pages

You can add in Page Title, Description, Thumbnail Image, Canonical URLs for each page.

Page titles are created automatically from the page name and site name. You can override this if you like. 

Page descriptions are by default blank. It is highly advisable to edit your site to have a "Description" inserted for every page on your website. 

Login to your website > Sitemap > Choose Page > Properties

Headings, H1, H2

It is wise to always have an H1 heading on all pages, as well as well written, keyword rich content.

You can add in H1's via the "Content" Block.

It is advisable to have one H1 per page, and use H2 / H3 etc for subheadings

e.g.

Login to your website > Visit List page > Edit Mode > Add Content Block

Edit Image Properties, Alt Tags, Descriptions Etc

TourCMS > Image Descriptions, important to have keyword rich descriptions for each image, don't leave this field blank!

Concrete 5 Image Block

Concrete 5 - File Manager, edit properties of your images.

Before you upload an image, it is wise to rename the image to include keywords (separated by hyphens) in the image name.

E.g.

FileD19002SKLMMC.jpg = BAD

seattle-marina-sunset-tour.jpg = GOOD 

Include keywords in image titles

Tour Pages

These are special pages inside your website.

Tour Page URL: This is automatically generated via a special pattern, and cannot be altered by you. Changes to the Product URL in TourCMS will have no effect on the website so please don't update.

Page Title & Meta info is automatically generated as well. However, if you want to override this and have absolute control, you can. Please see this article for a full explanation:

Custom Meta Title Tour Page

Sitemap

You have a sitemap.xml file located at [https://yourdomainname.com]/sitemap.xml

This can be useful to submit to various search engines to help indexing your website.