Search Engine Optimisation

Some general advice on SEO optimisation. 

https://unamo.com/blog/seo/35-tips-that-make-seo-work-for-your-website

 

Along with the ability to edit the content on your website, you have SEO tools built in to your website to help you achieve the best possible rankings. 

Site Name

You can control your site name:

Login to website > Search for "Site Name" > Edit

 

Pages

You can add in Page Title, Description, Thumbnail Image, Canonical URLs for each page.

Page titles are created automatically from the page name and site name. You can override this if you like. 

Page descriptions are by default blank. It is highly advisable to edit your site to have a "Description" inserted for every page on your website. 

 

WARNING: Do NOT edit this data for the page called "Tour Single". This is a special page inside concrete5, used to generate ALL YOUR TOUR PAGES automatically from TourCMS data. Adding in custom meta information to this special page will override the automatic meta data generation and make every tour page's meta data be the same, whatever you enter here. See below for what to do on Tour Pages.

 

Login to your website > Sitemap > Choose Page > Properties

 

Headings, H1, H2

It is wise to always have an H1 heading on all pages, as well as well written, keyword rich content.

You can add in H1's via the "Content" Block.

It is advisable to have one H1 per page, and use H2 / H3 etc for subheadings

e.g.

Login to your website > Visit List page > Edit Mode > Add Content Block

 

 

 

 

Edit Image Properties, Alt Tags, Descriptions Etc

 

TourCMS > Image Descriptions, important to have keyword rich descriptions for each image, don't leave this field blank!

 

Concrete 5 Image Block

 

Concrete 5 - File Manager, edit properties of your images.

Before you upload an image, it is wise to rename the image to include keywords (separated by hyphens) in the image name.

E.g.

FileD19002SKLMMC.jpg = BAD

seattle-marina-sunset-tour.jpg = GOOD 

Include keywords in image titles

 

Tour Pages

These are special pages inside your website.

Tour Page URL: This is automatically generated via a special pattern, and cannot be altered by you. Changes to the Product URL in TourCMS will have no effect on the website so please don't update.

Page Title & Meta info is automatically generated as well. However, if you want to override this and have absolute control, you can. Please see this article for a full explanation:

Custom Meta Title Tour Page

 

We also now have the ability to add breadcrumbs to tour pages, which give an SEO boost. See here for further info:

Breadcrumb Tour Pages

 

WARNING: Do NOT edit the Page Property data for the page called "Tour Single". This is a special page inside concrete5, used to generate ALL YOUR TOUR PAGES automatically from TourCMS data. Adding in custom meta information to this special page will override the automatic meta data generation and make every tour page's meta data be the same, whatever you enter here.

 

 

Sitemap

You have a sitemap.xml file located at [https://yourdomainname.com]/sitemap.xml

This can be useful to submit to various search engines to help indexing your website. 

 

Check your Meta Data

Check your pages' meta data by viewing the page source. Don't know how? See here:

https://www.computerhope.com/issues/ch000746.htm

 

Is it keyword rich and driving the right traffic to your pages?

e.g. Gray Line Vegas Tour Page