How to add an unsubscribe link to your marketing emails

Blanca Castillo
Blanca Castillo
  • Updated

Where do I find it?

Account > Templates > Email Templates


What does it mean?

Our scheduled email feature empowers you to seamlessly engage with passengers through email, offering communication opportunities before, during, and/or after their journey.

For additional details on this topic, kindly refer to our relevant support article.

This article will guide you through adding an unsubscribe link to your email templates. This essential step enables your recipients to easily opt out of these communications if they choose to do so.

Please note that the "unsubscribe link token" is exclusively accessible within scheduled emails. It’s not present in the initial booking mail, and it also requires to have marked the customer “consent email” activated.


What should I do?

You must incorporate the {{UNSUBSCRIBE}} token into the email template to redirect users to the newsletter unsubscribe page seamlessly.

For instance, insert this code snippet after your signature on the email template body.

<div style="font-family:helvetica;font-size:15px;line-height:1;text-align:left;color:#173557;">
(Please get the Unsubscribe Url link: <a href="{{UNSUBSCRIBE}}">Unsubscribe</a>)</div>

Feel free to use any alternative code snippet, ensuring that it includes the essential 'unsubscribe' token.

The resulting email will include the following:


After clicking the link, users will be redirected to the unsubscribe page. Here, they need to enter their email address and click on the 'UNSUBSCRIBE' button to complete the process.

Please note that the unsubscribe link will only be visible on the email if the 'Consent Email' checkbox has been enabled for the customer.